Animal feed and equipment - both indoor and outdoor
Vital Petfood Group (VPG) comprises two business areas: Vital Petfood Group and Best Friend.
Vital Petfood Group develops, produces and sells wild bird products, including bird seed balls and balanced diets and snacks for cats and dogs. Customers include major Nordic retail chains and distributors further afield. The wild bird products are marketed under Vital Petfood Group's own 'Nature for all seasons' brand, whereas the cat and dog products are sold under the chains' own brands. The company's production facilities are located at three factories n Denmark.
Best Friend develops and distributes a wide range of branded pet products, including feed, snacks and an extensive range of accessories. Customers include major Nordic retail chains and a number of distributors further afield. The products are sourced through a network of suppliers in Europe and the Far East. VPG was sold to a group of employees and board members September 2014.