A leading cosmetics brand in the Nordic Region

IsaDora is Swedish producer and distributor of cosmetics with production and headquarters in Malmö and additional production facilities in Berne in Switzerland. Its products for the eyes, face, lips and nails are sold by around 5,000 stores in 40 countries. The main markets are Sweden, the other Nordic countries, Germany and the Middle East. Products are sold directly to department stores, perfumeries, fashion outlets and online retailers in Sweden and another six European countries, and through distributors elsewhere. The business is owned by founder and CEO Ingvar Vigstrand and his family.

Strategy 

IsaDora has a very strong market position in Sweden and the other Nordic countries, and interesting potential for expansion elsewhere. Axcel will together with IsaDora’s management produce a detailed roadmap, which will take IsaDora to the next level. New markets, including the US, offer exciting opportunities and large growth potential.  

IsaDora

Headquarters
Sweden
Axcel’s investment
13-03-2018
Revenue
SEK 400m
Employees
200
Responsible partner
Vilhelm Sundström
CEO
Ingvar Vigstrand

Photos