A leading cosmetics brand in the Nordic Region
IsaDora is Swedish producer and distributor of cosmetics with production and headquarters in Malmö and additional production facilities in Berne in Switzerland. Its products for the eyes, face, lips and nails are sold by around 5,000 stores in 40 countries. The main markets are Sweden, the other Nordic countries, Germany and the Middle East. Products are sold directly to department stores, perfumeries, fashion outlets and online retailers in Sweden and another six European countries, and through distributors elsewhere. The business is owned by founder Ingvar Vigstrand and his family, while the CEO is Rasmus Helt Poulsen.
Axcel wants IsaDora to maintain their leading position in Sweden and expand their position in the rest of the Nordics, where the market has experienced growth rates of up to 5%. Additionally, the company will turn towards the Middle East, Southern Europe, Eastern Europe, Asia and USA, which are all promising markets with exciting possibilities.