Quality furniture with modern designs

Founded in 1969, IDEmøbler is one of Denmark's leading home furnishing chains specialising in furniture, industrial design, lighting and accessories.

The goal is to provide customers with a versatile, price-conscious range of quality furniture with modern designs. Axcel invested in the company in December 2007, and the plan is to develop it into Scandinavia's best home furnishing chain. The chain consists of 31 stores as well as five associated stores in Denmark, Iceland and the Faroe Islands.

IDEmøbler is also represented in 23 franchise-based stores under the IDdesign brand in Cyprus, the UAE, Kuwait, Saudi Arabia, Oman, Spain, Bahrain, Lebanon, Egypt, Qatar and Hungary. Prior to Axcel's investment, IDEmøbler's shops in Denmark were run by a loose consortium of 25 owners.

In 2009, IDdesign acquired the furniture chain ILVA, which continued as an independent furniture brand with seven own shops.

Axcel sold its assets in IDdesign to Jysk Holding A/S in June 2014.


Axcel’s investment