GUBI

Leading design brand in Scandinavia

Founded in 1994, Axcel is a Nordic private equity firm focusing on mid-market companies and has a broad base of both Nordic and international investors. Axcel has raised five funds with total committed capital of just over EUR 2.0 billion. These funds have made 51 platform investments, with almost 100 major add-on investments and 39 exits. Axcel currently owns 12 companies with combined annual revenue of around EUR 1.4 billion and some 6,300 employees.

Strategy 

Axcel will help the company expand further by developing its existing business, accelerating growth in new markets, and launching new products