GUBI

Leading design brand in Scandinavia

Founded in 1967, GUBI is a leading Danish design brand focusing on furniture, lighting and interior products. GUBI designs, develops and markets products for both consumers and professionals, and the range includes a number of prize-winning designs such as the Beetle chair, the GUBI chair and the Bestlite lamp. Products are sold by leading online and offline retailers and to professional customers worldwide. In 2016/17, the company generated operating profit of DKK 88 million, and around three-quarters of revenue was generated outside Denmark. Its head office is in Nordhavn, Copenhagen.

Strategy 

Axcel will help the company expand further by developing its existing business, accelerating growth in new markets, and launching new products